Full stop for UNSOLICATED CALLS from Telemarketing companies(INDIA)


Fed up with unsolicited calls pushing one product or the other? You will soon get relief from such unsolicited calls as you will instantly recognise them to be from telemarketing companies.





From 2011, mobile numbers of telemarketing will be assigned 700 as the first three of eight-digit numbers, this makes customers to know that the call is from telemarketing people. Cellphone users would have the freedom to entertain as well as block such calls.




Telecom Regulatory Authority of India (TRAI) has adopted a method to avoid the above listed problem. TRAI will replace Customer Call Preference Regulation(CCPR) with the existing National Do Not Call(NDNC) directory. Under the new system, subscribers will have to register their numbers with their respective operators. Unsolicited marketing calls will activate within seven days of registration.




If the telemarketer violates the rule and makes calls from numbers other than those beginning with 700, the company will be liable to pay a heavy penalty. If they violate it for the first time, then they will have to pay penalty but sixth violation will lead to an automatic disconnection of that number.




Under the NCDC system, the penalty amount on telemarketers who call numbers listed on the directory was a mere Rs.500 and Rs.1000 but now it is Rs.2lakhs to Rs.10lakhs.



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